Vintage 1960s–70s Packers
Vintage 1960s–70s Green Bay Packers sweatshirts, from the Lombardi years (1959–1967). Five championships in seven years, Super Bowls I and II, and the Ice Bowl.
What dates a piece to the 1960s–70s: No names on many pre-1970 NFL jerseys, AFL-era names like Boston Patriots, short-lived 60s logos, Champion Rochester labels. The oval G and the green-and-gold look have barely changed since 1961, so date Packers gear by its tag, maker and print rather than the logo. Navy-and-gold designs are throwbacks to the pre-1950 era, not period pieces. We don't keep a market snapshot for this collection, so check listings against the list below and ask the seller for photos of the tag and the measurements.
We don't keep a market snapshot for this collection. The live eBay search shows everything listed right now; use the checklist below to judge what you find.
Search eBay →rough guide, not an appraisal
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- Old team names: Boston Patriots (renamed New England in 1971), Dallas Texans (moved to Kansas City as the Chiefs in 1963), Baltimore Colts and Houston Oilers.
- Short-lived logos: the Bills' standing buffalo (through 1973), the Giants' lowercase "ny" (1961-74), the Bears' white wishbone C (orange from 1974) and the Broncos' pre-1968 bucking horse.
- Champion labels crediting Rochester, N.Y. The company was based there until Sara Lee bought it in 1989, so the address fits this era but does not prove it.
- Read the tag first: maker, country of origin and fiber content. A Made in USA tag fits the 80s and early 90s better than the 2000s.
- Match the graphics to the team's timeline. The logo, colors and city name should all fit the era the seller claims.
Lombardi
Five championships in seven years, Super Bowls I and II, and the Ice Bowl.
Looking for one specific design? The archive files every Packers design we found on eBay, one page each, with all its past examples.

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How can I tell a 1960s–70s Packers sweatshirt is original and not a modern reissue?
Start with the tag: the maker and the country of manufacture should fit the 1960s–70s, and a licensed piece usually names the NFL or the team on a label. Then check that the logo, wordmark and colors match what the Packers used in those years. Modern retro and throwback lines copy old graphics but use current tags, so a tag photo settles most questions.
Why does this page mention Starr?
Starr wore #15 in the Lombardi years (1959–1967). Five championships in seven years, Super Bowls I and II, and the Ice Bowl. Player numbers and names from a team's best-known years are the ones most often printed and sewn on fan gear, so they turn up most in secondhand listings.
How does a vintage sweatshirt fit?
Vintage sweatshirts were cut differently from today's, and cotton blends shrink with washing, so the tag size is only a hint. Compare the seller's pit-to-pit and length measurements with a sweatshirt you own.